There’s no denying the impact of the COVID-19 crisis on almost all businesses across the globe. Whether you’re running a brick-and-mortar or an online retail store, your company has undoubtedly been crippled in one way or another. Your ultimate goal at this point is to get by and stay afloat as a business. However, this doesn’t mean that there’s nothing you can do to boost your business and rise above the current situation.
The truth is, now is the best time to take advantage of online solutions and harness the many potentials that digital marketing brings to the table. If you want to take your online marketing pursuits to the next level amid the global pandemic, here are three steps for you to follow:
1. Manage your online reputation and build trust
Your online reputation is everything in today’s digital world. It is all the more amplified by the global pandemic where people are compelled to live and breathe online. If you run and operate a physical store, you also need to have an online representation of it. If you’ve long been in the e-commerce business, it’s imperative to augment your online image and credibility.
Keep in mind that there are various ways to manage your online reputation. You can develop an excellent User Experience (UX) on your website, improve your customer service, encourage customer feedback and positive reviews, and even create value for your target consumers. All these will give you a good business reputation and ultimately earn your customers’ trust and confidence.
2. Optimize your SEO for local and voice search
Did you know that now is the best time to take your Search Engine Optimization (SEO) efforts to the next level? As people are hooked up online looking for information, products, or services, you should strive to earn the top spot of the Search Engine Results Pages (SERPs) environment. For the most part, focus on optimizing your website’s technical side, producing relevant content with appropriate keywords, and building backlinks for your site authority.
At this point, you must start looking at local SEO, voice search, and mobile optimization. If you want to be a trusted business in your locality, you must take advantage of Google My Business. Start by providing your Name, Address, Phone Number (NAP) details, and other relevant business information. You must also consider optimizing your website for the voice search as more than 50 percent of online users have started using voice. Finally, you must incorporate responsive web design to ensure your website works perfectly on various devices.
3. Boost customer engagement through your website and social media
Today is the best time to engage with your consumers online, whether regular customers or prospective ones. When it comes to this, know that you can boost customer engagement through your website and social media accounts.
As far as your website is concerned, one way to encourage engagement is to create FAQs where all user questions are automatically answered. Another way around this is to create a blog and consistently publish valuable articles that will interest your consumers.
When it comes to your social media, it’s best to post or share pieces of content regularly. While you’re at it, be sure to respond to any user questions, address their concerns, and resolve their issues promptly. All these will help you connect with your target market and build meaningful relationships over time.
At this point, you now know how to circumvent the current situation brought by the COVID-19 to boost your business. All it takes is to manage your online reputation and build trust, optimize your SEO for local reach and voice search, and boost customer engagement through your website and social media. With all these valuable steps, you’ll be amazed at how you will put your business on the pedestal of success despite the current setbacks!
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