The rise of digital personal assistants like Siri and Alexa has changed the way we approach search engine optimization for good. Voice search has become increasingly important as more and more people have been utilizing it. Indeed, these types of searches are becoming more commonplace, which is why it’s in your best interest to use them effectively to help achieve your business’s long-term goals. Indeed, voice search becomes even more important when it comes to B2B companies, as you’ll need every competitive edge you can get to succeed.
To help you out with this, we’ve prepared three effective SEO tips to help optimize your content for voice searches!
1. Utilize Featured Snippets
If you don’t know what featured snippets are, let us bring you up to speed. A featured snippet is the summary of an answer to a particular search. It usually appears at the very top of the search results page. While being on top of the search results is great in itself, it also helps that most voice search results come from featured snippets as well. This is why you’ll want your content to appear as a featured snippet. But how do you go about doing this?
The best way to have your content appear as a featured snippet is to ensure that the content itself is of high quality and offers value for the readers. To do this, you have to make sure that your content is specific and answers a “how,” “what,” or “why” question that the user may have.
2. Add an FAQ Page
To understand why adding an FAQ page will help with optimizing your content, you first have to understand how voice searches work. Unlike regular searches, voice searches are more conversational. This is because digital personal assistants were designed to allow users to talk to them as if they were actual people. As such, the searches made using digital personal assistants tend to sound more natural and are usually in the form of a question.
This is where your FAQ page comes into the picture. The questions that you’ll be listing down on this page will most likely align with what your potential clients will be searching for.
3. Target Long-Tail Keywords
Unlike normal keywords, long-tail keywords are specific phrases used in searches. This type of keyword is used when the searcher is looking for a specific product or service. They are also conversational in nature, making them an important part of voice searches. This is why we highly recommend that you provide long-tail keywords, as it will go a long way when it comes to improving voice SEO!
The best way to target long-tail keywords is to create content that revolves around a selected group of keywords. The easiest way to do this would be to use blog posts geared towards addressing a specific query that your potential customers may have.
While it may require a lot of work at first, optimizing your content for voice searches will surely yield positive results for your business in the long run. At the same time, be sure to keep the tips above in mind when creating content so that you can keep up with the pace of the competitive B2B industry. However, if you want to make things easier for yourself, it is best to partner with an SEO company or service that specializes in voice SEO!
At Voice SEOPRO, we provide SEO services that range from on-site optimization to voice search optimization solutions. If this is in line with your company’s or business’ needs, sign up with us today for our SEO platform and take advantage of our affordable plans!