The advent of digitalization has paved the way for new technologies to arise, most of which have been supporting the business landscapes flourish. One of the most innovative tools currently available is voice search SEO, which essentially allows users to search using voice command, all to access information in various search engines. Most notable voice technologies include Siri and Alexa, which Google recognizes as quality tools.
As the world of SEO changes, Google now focuses on allowing relevant content to rank on the results pages, which then enables users access to only the best. And as more and more consumers switch to voice search, it comes as no surprise that Google will begin favoring those who integrate voice search into their campaigns.
How does one utilize voice search, you may ask? We’ve gathered the three most crucial tips you need to follow, all gathered from the best in the industry:
Tip #1: Make use of conversational keywords
Short-tail keywords will remain highly relevant in the SEO realm, but when it comes to voice search, conversational phrases are key to your success. You’ll want to use natural phrases used by consumers daily, meaning that long-term keywords will be commanding more attention.
Consider the following examples below:
- Where should I eat sushi in California?
- Best plumbers around Washington, DC
- Furniture stores for fun and quirky pieces
Here, you’ll want to work out various questions that are relevant to your niche, and relevant answers need to be incorporated into your content campaigns.
Tip #2: Craft well-written and relevant content
When it comes to voice search SEO, you’ll need to take context and relevance seriously. SEO may be a common denominator for your campaigns, but your usual strategies won’t have the same bite for voice search. You’ll need to pay attention details, especially when it comes to answering common questions concisely.
They need to be presented in compelling content, which should be tailored to solve their consumer pain points. Short and sweet information also need to always remain on top of your web pages, as Google recognizes these as quality features.
Tip #3: Make sure your pages are mobile friendly
If you stop and look around, you’ll quickly notice that people are always on their mobile devices. It’s steadily becoming a mobile-first world, which is why people are now empowered to always be on the go. When it comes to utilizing voice search, you need to take this market trend into consideration.
Mobile also goes hand in hand with local SEO, particularly when it comes to voice search. Most consumers use their mobile devices to ask for queries, which usually encompasses local questions such as the following keywords:
- Best restaurants to eat near me
- Emergency plumbers near me
In other words, you’ll want to create a one-stop-shop experience for your users—a mobile-friendly site, and content that leads them directly to what they’re looking for: you.
Pursuing The Future With Voice Search Optimization
Voice search is still fairly new to the game, and most people are still discovering the benefits of using it for their daily needs. There’s still room for growth and improvement, particularly when using it as a tool to further your business goals. One thing remains certain, however—it’s leading the SEO industry into the future. The only thing left to do now is to optimize your campaigns accordingly!
Looking to make voice SEO easier? For the best SEO software, Voice SEOPRO is the best on the market. It helps keep clients up to date with business information and practices, as well as access to on-site optimization strategies for the best results. Discover the convenient side of search engine optimization—sign up with us today.