Search Engine Optimization (SEO) has long been a valuable digital marketing resource ever since it was introduced. This is because every business competes and desires to get the top spot in the Search Engine Results Pages (SERPs). Not only does a high ranking increase your online visibility and website traffic, but it also presents your business with many opportunities.
However, keep in mind that SEO is ever-evolving, especially since search engines like Google continue to update their requirements to cater to user needs. Quite recently, voice search has become a game-changer where more people are beginning to utilize this when searching online. For this reason, businesses must start to consider incorporating voice SEO in their strategies.
In this article, we will share four effective ways to attract customers using voice search:
1. Conduct keyword research for voice search
The first vital step is to conduct keyword research. Although you may have been doing this already, this time around, you have to start researching conversational words or phrases that your target customers are more likely to use for voice search. Keep in mind that there’s a difference between what a user types in the search engine field and how they’d search using voice, which is why getting the right keywords for voice search will make all the difference!
2. Use natural language in your content
Now that you’re done with your keyword research and found a goldmine of phrases to use, you can start integrating them strategically into your content. At the same time, it’s best to keep most of your content pieces conversational using natural languages. This is because users will speak naturally when looking for information online via voice search. Once search engines pick up your content, you have a greater chance of getting a good SEO ranking.
3. Optimize for both local search and voice search
When implementing your SEO strategies, make sure that your voice and local SEO must go hand in hand. This means that you must optimize your website and content for the local search and voice search because voice search is more location-related than text. In fact, more and more locals are using voice search when looking for products or services in their area. For instance, if they’re looking for a restaurant within their community, they will most likely rely on voice search.
4. Utilize featured snippets for voice search
As the name suggests, these snippets are featured on top of Google’s organic results below the ads in a box. For instance, if you search for something specific, a box appears at the top of the page giving answers to your question; they are one of the best means of driving traffic to your website. But most importantly, they are perfect for voice search since they offer more detailed information!
At this point, you now know how to attract customers using voice search. As outlined above, all it takes is to conduct keyword research, use natural language in your content, optimize for both local search and voice search, and utilize featured snippets. As early as now, you should start optimizing your website and content for voice search as it will be the future online search. By doing so, you’ll be able to get ahead of the SEO competition and thrive and succeed as a business!
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