In a recent study, conducted by the consulting firm OC&C, it showed that voice shopping sales are predicted to be a $40 billion industry by 2022! This isn’t a far-fetched finding because as early as now, we can already see individuals relying on voice search when looking for goods or services online.
As the holiday season is just around the corner, expect individuals to shop around online while many others will start utilizing voice search to find what they need. For this reason, it only makes sense to begin aligning your SEO strategies with this trend so that your business can get ahead of the competition.
If you do not know how to utilize voice search for your digital marketing campaign this holiday, here are four SEO strategies for you to utilize:
1. Use holiday-related keywords
As it is a wonderful time of the year, expect to hear words or phrases like “Merry Christmas,” “New Year,” or “holiday sales.” Even if you’re not going to perform keyword research, you know that these are more likely the terms users will use. For this reason, you must ensure that you incorporate keywords that are relevant to the season into your website and content so that it will be found by your relevant users or target consumers using the voice search.
2. Employ natural language in your content
When it comes to voice search, using natural language is a key tactic. Keep in mind that there’s a line drawn between the written search and voice search, as far as keywords are concerned. While written keywords are more likely concise and targeted, voice terms make use of long-tail phrases. But for the most part, these keywords should sound as natural as possible, as this is how users look for information via voice search.
3. Study the sales funnel during the holiday
It’s important to study and understand the sales funnel during the holidays. As it’s not your regular season, knowing your target market this holiday will make a difference in boosting your sales. With that being said, be sure to start implementing your voice search advertising and marketing campaigns; the more robust they are, the better! Ultimately, you need to be more aggressive this season so that you can increase your online visibility, drive traffic to your website, and ultimately boost your sales!
4. Optimize your website
It’s a good idea to check and audit your website before the holiday kicks fully in to ensure that it is fully optimized and ready to work wonders for your business. Here are a few optimization tips for you:
- Use schema metadata to ensure that search engines like Google will understand your content if you describe what your data means.
- Be sure to optimize your website for local searches so that your business can reach out to your local market.
- Utilize responsive web designs to ensure that your website looks and works seamlessly, regardless of the devices being used.
At this point, you now know what to do to boost your SEO strategies for the holidays using voice search. As outlined above, all it takes is to use holiday-related keywords, employ natural language in your content, study the sales funnel during the holiday, and optimize your business website. With all these in place, you’ll be able to end the year with a bang through your holiday sales and take your voice SEO to the next level for the coming year!
We provide SEO marketing services, which include on-site optimization, quality link building, and weekly content with voice-focused solutions. If you’re looking to boost your voice SEO for your holiday campaign, sign up with us today for affordable plans!