The way people interact with their devices and phones is changing. It is becoming more and more likely for one to call out to their phone vocally instead of grabbing it to type out a search. Not only is it easier, but it can be safer, especially if the user is driving or doing something with their hands.
And as voice search trends evolve, the way we treat SEO must also change. Here are some of the ways you can optimize your eCommerce website for voice search:
1. Reduce Your Website’s Load Time
More often than not, the most convenient option is the most competitive option. And this begins with your website. A good website should take less than two seconds to load. Any longer than that can push prospective customers away, and with them, precious sales. Even just a one-second delay can result in a loss in conversions of up to 7%, which is no small loss.
Another thing you have to take into account is the structure and design of your website. Good design adds to the legitimacy of your eCommerce store—in fact, many customers tend to determine credibility from this quality alone. The better the design and structure of your website, the more likely it is to appear in Google’s top searches. It also increases the likelihood of appearing on a featured snippet.
2. Prioritize Sentences Over Specific Key Terms
One of the most curious things discovered in the development of voice search technology is that people tend to be polite, talking to their devices in complete sentences rather than just phrases or specific keywords. People use a natural tone when they use Google’’s voice search feature.
Creating more reader-friendly and natural-sounding product descriptions can help optimize your website for voice search. The language must be simple and reader-friendly in order to yield better results. Professional SEO companies would do well to update their SEO techniques to include targeting long-tail keywords and other new methods.
3. Aim to Get a Featured Snippet Slot
Voice search trends have shown that over half of the queries answered by Alexa and Siri come from featured snippets alone. A featured snippet is the top-list Google search result generated by a certain keyword. As a featured snippet, it enjoys its own little section on the screen that is more noticeable to a user performing a search.
Featured snippets are generated by Google’s algorithm to give easy and fast answers to searches. They are designed specifically as a meat source for voice searchers. Having your website or one of your products become a featured snippet can definitely fuel interest and sales.
4. Don’t Neglect Other Platforms
Naturally, Google will prioritize any product or service that is listed on their own platforms. Having a product entry on Google Shopping will increase the likelihood of your product being the answer to anyone’s Google search, whether it’s typed down or through Google voice search.
Social media is obviously something you can’t ignore and is one of the best ways to get the word about your eCommerce store out. Social media can offer unique ways to market your products and allow you to engage with your customers about how you can make your eCommerce store more available to them. It couldn’t hurt either to brag about your store’s high-tech voice search option.
Voice search is a growing technology, and even though everyone is still figuring it out, it is important to stay on top of trends. Optimizing your SEO strategies to meet current trends is a necessity to both stay relevant and ahead of the game.
With the convenience and ease of AI-enabled digital assistants and Voice Search, it is highly likely that voice search will be the norm. As the saying goes, a rolling stone gathers no moss. Your online business must be up-to-date as much as it can be, using both the best SEO practices and adjusting to what works best for your customer base.
When figuring out how to optimize for voice search for your business, send us a message! As experts in voice search optimization, we’ll help you scale the ranks and answer questions your customers may be asking—vocally!