There’s no denying that voice search is the future of online processes. In fact, almost 50% of users use a voice assistant for general web searches. Albeit this doesn’t account for all the searches done online today, it is apparent that it will only continue growing. With that in mind, business owners and digital marketers should devise new strategies to keep up with current searches, such as tapping into your Search Engine Optimization (SEO)!
In this article, we will share four practical tips to optimize your SEO for voice search:
1. Aim For Featured Snippets
Also known as position zero, featured snippets is the most coveted spot should aim for when optimizing for voice search. To take the top spot, you need to optimize your content in a way that will answer specific customer questions. Keep in mind that a huge chunk of featured snippets is related to health, DIY subjects, and recipes.
Your content will also likely be featured in a snippet if it’s formatted in a paragraph, table, or list format. For paragraphs, they should be below 50 words that contain brief sentences and your primary keyword.
2. Work On Your Content
Many queries today are becoming more conversational, which is why you need to work on your content by optimizing it in a way that it can be found by voice searchers easily. This includes using long-tail keywords and creating long-form content, which is at around 1,800 words. As for your sentences, it’s important you keep them short as much as possible and keep your vocabulary simple. This is because users who use voice search talk how they would in real life.
3. Make Your Site Mobile-Friendly
Most voice searches today are performed on mobile devices, which is why your website must be mobile-friendly. If your content makes it to position zero, but your site is unresponsive, then it will all be a waste of time and resources. Remember to evaluate your website if it’s mobile-friendly and make sure that it has a responsive design and optimal site speed. Keep in mind that your site should not take longer than five seconds to load.
4. Concentrate On Local SEO
Optimize your pages for local SEO if you are a local business. All you need to do is follow the local SEO protocols, such as using geotargeting, creating location pages for your physical locations, and claiming your Google My Business (GMB) page, and keeping it up-to-date. These are the basics of local SEO that aren’t difficult to do, which will easily help you target an audience in your locality!
Voice searches will continue to grow, and your business must be able to keep up with them. They will undoubtedly affect your SEO strategies, but all you need is to implement the tips shared above, and you will stay ahead of the competition and rank your page higher on SERPs!
The future is here, and it will bring more innovations that can change the way SEO works and other aspects of digital marketing. It is essential you pay attention to all these latest advancements and adapt—only then will you be able to survive and thrive in the digital world.
At Voice SEO Pro, we will help optimize your website for voice SEO so that you can look forward to the best solution for your business. Sign up with us today to get started!