Presently, 50 percent of Internet users utilize voice search to get the information they need when surfing the web. It can’t be denied that voice search now plays a significant role in a business’ success. Almost 5.5 million adults in the United States make a purchase using their smart speakers, and 52% of voice search users are interested in getting information about sales and promotions from brands they search for.
It is safe to assume that these numbers will grow exponentially in the coming years, especially as the technology for smart wearables and speakers continues to improve. This means that you need to move fast to keep up with this long-term trend for your business. Your first step should be optimizing your website for voice searches.
In the sections below, we will share five tips on optimizing your website for voice search:
1. Use Conversational Language for Your Content
If you want to optimize your website for voice search, you need to make your content more conversational. Remember that when using voice search, users speak naturally, and this also means that you need to change the way you use keywords.
As opposed to words and phrases used traditionally, you must incorporate whole sentences or questions that are more likely to be used in voice searches. According to Alphametic, the average length of voice searches is 29 words. As such, keywords like “best coffee beans” should be swapped for more long-tailed ones like “Where can I buy the best coffee beans in San Francisco?”
2. Update Your Profile on ‘Google My Business’
Did you know that 58% percent of people who utilize voice search use it to find info on a local business? It may be that people are always on the lookout for the nearest restaurants, gyms, or coffee shops. Since that’s the case, you’ll benefit from regularly updating your Google My Business profile and ensuring that all the relevant information that your prospective customers may be looking for is included there. The most important ones, of course, are your business name, physical address, contact details, and operating hours!
3. Optimize Your Website for Local SEO
As mentioned, you can gain a lot by target audience from a specific area because voice searches are often local. You can effectively optimize for local searches by including your region in your metadata and your content. You can also include location-specific pages and make use of alt-text-tags for visuals specific to your area. At the same time, keep in mind that all photos and videos must bear the name of your location!
4. Build In-Depth FAQ Pages
Voice searchers tend to direct questions to their voice assistants, and those queries often start with “what,” “who,” “where,” “how,” or “why.” This implies that users today are looking for more straight answers. You can provide them with those answers through FAQ pages that give information straightforwardly and concisely.
5. Use Schema to Tell Search Engines What Your Website is All About
If you want to dominate Google voice search, you have to help the search engine understand your content’s context. In this case, you can use schema to markup content and provide search engines with information on your website in a way they understand so that they can rank your pages better!
Voice search is here to stay, at least for the foreseeable future. As such, it will be unwise for any business not to take steps to make the most of this advancement. In particular, local businesses can take advantage of voice search and boost their business. By following the tips above, you can use voice search to gain an edge over your competitors and thrive in the long run!
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