We are now living in a digital era where it’s widely acceptable to talk to your devices. Voice search is rampant these days due to the convenience that it brings. If you’re in the eCommerce industry, then you will need to make yourself more available for voice search.
“How do you do this,” you might ask. While there are so many tips available to optimize your site for voice search, there are some basic guidelines you can follow to jumpstart your way into voice search optimization. Here are some of the best ones that will help you create the most relevant content for voice search that will give you more customers in return.
Aim For Google Zero
No, Google Zero is not a newly-rolled out update of Google. Google zero translates to the featured snippet on top of the first page—even before the ads! When it comes to voice search, being in this position is vital, and being there means that Google sees your content as the best of that category—meaning that it will read your answer out to voice searchers.
As an eCommerce website, focus on answering questions and optimize your content for position zero. To increase your chances even further, use bullet points or tables, if possible.
Treat It Like A Conversation
When optimizing your eCommerce site for voice search, you need to treat the search as a conversation. Think of it this way—users are using their devices to search for something as if they’re talking to a friend. Create content in a conversational way with the search. That means you shouldn’t hesitate to inject a conversational tone into your blog content and your product descriptions.
Provide Clear and Concise Answers
In voice search, your target audience will be asking something, and it is your job to respond to their questions by focusing on trigger words and relevant buzzwords. While focusing on keywords is essential, it’s not the primary strategy in this endeavor. Instead, concentrate on trigger words and structure your keyword research around questions and answers instead of focusing on single keywords or key phrases.
Focus On Semantic Strategy
Semantics involves the study of how language creates meaning. In the world where voice search is becoming prevalent, implementing a semantic strategy will be extremely beneficial. For one, it will take into account the context of the searcher’s question instead of merely relying on the exact words that are included in the search.
Another thing to keep in mind is that search engines are making their responses to queries as human-like as possible. This lets the AI understand why someone is asking what they’re asking, and as such, will customize their responses as specifically as possible. On your end, mix up terminologies to deliver a more varied set of keywords and phrases—but keep it as natural as possible!
Know Your Customer
Knowing your customer is textbook routine—but unfortunately, a lot of people forget this. However, if you are venturing into the world of voice search, you will really need to know who your customers are, and you must grasp what they need in order to get ahead.
Keep in mind that you will need to take on a conversational tone to your content as well. In order to do so, you need to know who is on the other end of the dialogue to properly address your responses to your target audience. As such, get to know who your customers are—it’s integral to your optimization efforts!
These are the tips that you can follow to optimize your eCommerce site for voice search. With the right strategies, you will be able to increase your revenue by simply providing voice-search relevant content.
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