For any company, digital marketing is an essential operational practice because it can help them gain more customers. Among the many digital marketing methods, search engine optimization has proven effective time and again because it targets specific users. However, innovations to certain practices are developed, [...]
Most companies nowadays rely on digital marketing to get more customers. Among the many digital marketing methods, one of the most effective ones is search engine optimization (SEO), which uses keywords to target users. However, the digital landscape is rapidly changing, which means more innovations [...]
Although not many webmasters are concerned about voice search at this time, it is a growing trend for users. They often consider it easier to use a voice search than to type in any queries. Between 2012 and 2016, Google search's voice recognition increased by [...]
27% of worldwide online users use voice search on mobile devices to perform online searches. Just a few of the many voice search applications are Alexa, Siri, and Google Assistant. How does this affect SEO? Read on to learn how SEO is impacted by voice [...]
Voice search seems to be gaining traction in the previous years due to the features and innovation that they offer to brands. However, as with all types of new technological advancements, they also tend to be misused, and that is because of the mistakes being [...]
Remember when Apple first debuted Siri, and everyone had tons of fun asking their phones to tell them jokes or sing for them? Today, voice search is not just a little form of entertainment. Many people now rely on their device's voice search feature to [...]
Your omnichannel marketing strategy relies on a strong approach to your local SEO ranking. It’s one of the main areas of online marketing that streamlines all your marketing channels. No matter what channel you use to promote your products and services, local SEO is an [...]
Some people will say that having no SEO is bad, but there is something worse than that: negative SEO. Negative SEO essentially destroys your brand, and being caught with negative SEO will surely be the demise of your business. Unfortunately, such SEO efforts aren't generally [...]
The COVID-19 virus affected people worldwide. Lockdowns and physical obstacles prevented many individuals from meeting or buying together. Many individuals work from home and rely heavily on computers and phones. Aside from most businesses moving their services online, now is a good moment to show [...]
Whenever someone visits your website or landing page, what’s the first thing that your visitors notice? You’d probably think it’s the company logo or the header image that first greets them when they click on your site. On the contrary, those are secondary. The first [...]
