How you implement your search engine optimization (SEO) strategy makes the difference between a high- and poor-ranking website. Proper application of technical SEO aspects can make or break your website.
Here are the most common SEO mistakes behind why your website isn’t ranking as well as you want it to.
1. Keyword Stuffing
Keyword stuffing occurs when the number of keyword phrases on your website is so excessive that it appears unnatural to the search engines. This can result in your website being penalized or even removed from Google’s search results.
There is a sweet spot for how many times you should use a specific keyword for keyword density.
You should use your keyword about one to three times per 100 words for text ads. You should use your keyword about once every ten words for title tags. You should use your keyword about once every 25 words for meta descriptions.
2. No Link Building
There are two types of links: inbound links from other websites and outbound links to other websites. When you create links to other websites to promote your business, it’s called link building.
Links to other websites are important because Google values them as social proof that your website is reputable and trustworthy. If your website gets a lot of links from other websites, Google assumes your business must be credible and reliable. It’s that simple.
Linking to other websites can help with rankings, but only when correctly. If you do it correctly, you’ll get backlinks, which will help your rankings. If you do it incorrectly, you’ll get spam links, which can get your website removed from Google.
3. Using Google AdWords Without Negative Keyword Lists
Using Google AdWords on your Google My Business page, you should use a negative keyword list. A negative keyword list allows you to avoid having your ad appear next to search results for unwanted keywords.
4. Not Having a Mobile-Friendly Website
Google has announced that in 2017, it will start using mobile-friendliness as a ranking factor. It’s essential to make sure your website is mobile-friendly. It’s easy to do – just make sure your website is easy to navigate on a mobile device.
5. Not Using SSL Encryption for Your Website
Google is adding SSL encryption as a ranking signal in 2018. This means you should have SSL encryption on your website to ensure you’re taking advantage of this signal.
An SSL certificate is a security certificate that encrypts information transferred between a server and a user’s device. Because it encrypts the data, it provides safer browsing and helps protect your users’ information.
6. Not Using Schema Markup
The significant advantage of Schema markup is that it increases click-through rates and decreases bounce rates – which makes it easier to rank in Google’s search results.
Schema markup is structured data added to your web pages to provide information to Google on what your website is about. It makes it easier for Google to understand what your website is about. This can increase click-through rates, especially on product pages. It can also improve your Google ranking.
If your website isn’t ranking as well as it should, it could be due to one of these seven common SEO mistakes. If your website is ranking well, it’s essential to keep up with Google updates to ensure your website continues to perform well.
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