Technology continually transforms how we do things in today’s modern age. Innovations in tech have essentially affected just about every aspect of our lives, and one of the most interesting recent developments made in the field of tech revolves around voice technology. You might already be familiar with digital assistants such as Siri and Alexa, as their use is estimated to triple to 8 billion by 2023, but things don’t end there.
Due to the rise of the Internet of Things (IoT), the possibilities for voice technology are endless. To help give you a better idea of how impactful voice technology really is, we’ve prepared a short discussion on how voice technology is changing modern life and shaping different industries.
Voice Technology at Home
As we’ve already mentioned above, digital assistants such as Siri and Alexa have quickly become permanent fixtures in people’s daily lives. Now, we mean this in both a figurative sense and a literal sense because many people today have fully integrated digital assistants with their homes in the form of smart speakers. In fact, nearly 1 in 4 adults in the US now own a smart speaker, equating to around 157 million smart speakers in American homes.
Through smart speakers and the developments with IoT technology, many basic functions of the devices in a person’s home can now be controlled via voice commands. You can now do everything from turning appliances on and off to controlling the lighting in your home via voice commands.
Digital assistants have also been used to perform voice searches, and it has had a massive impact on how brands and businesses function on the Internet. This is especially true for local businesses, as over 58% of users utilize voice search to find local businesses and establishments.
So, how have businesses adjusted to the rise of voice technology? If you’ve read our article on voice searches, one major change that we single out is how businesses and brands have to adopt a more conversational tone. The thing about how people use voice search is that they treat it like a normal conversation, as they’re asking their digital assistants a question as if they were real people. By adopting a more conversational tone, brands and businesses make it more likely for their content to rank higher and show up when someone is using voice search.
Brands Using Voice Technology
Speaking of brands and businesses, they’ve also found ways to integrate voice technology in the other aspects of their digital marketing strategies. One of the best examples of this is Domino’s AnyWare, which lets people order pizza using any device or app. They even made it so that you could order a pizza using Google Home or Amazon Echo.
Jonnie Walker did something similar and launched Johnnie Walker Skill. This lets people participate in guided tastings and whisky crash courses using their smart speakers. And while these examples border on being novelties, this is a clear indication that brands won’t ignore the rise of voice technology and will be utilizing it to its full potential as it continues to develop.
We hope that this article has shed some light on the ways that voice technology has transformed the way we live our lives. Indeed, voice tech has managed to change and shape a slew of different industries as well. For this reason, it would be safe to assume that this trend will continue as the technology itself gets better.
If you want to take full advantage of this technology, then you’ve come to the right place. Voice SEOPRO provides voice search optimization services that will help you get the most out of voice searches using different strategies that range from on-site optimization to content with voice-focused solutions. Sign up with us today to take full advantage of our services!