Content marketing is a vital part of your online marketing strategies. However, before your content can rank on search engines, they will need links first. This is because search engines find your content when they’re linked to from somewhere on the Internet, which is where internal links come in.
Internal links connect your content and give search engines an idea of your site’s structure. Such links can establish a hierarchy on your website, which will allow you to give the essential pages more link value than others. For this reason, you must utilize the right internal links to boost your Search Engine Optimization (SEO) efforts, which will then benefit your overall online marketing campaigns.
How Internal Linking Helps
Think of internal links as signals that trigger algorithms to know what to do with your content. Here are three other ways internal links help:
1. It Lets Search Engines Know Your Content Exists
Search engines typically don’t know so much about new content on the Internet unless you give it a signal. As you may or may not know, search engines work by crawling the Internet, in which they move from one piece of content to another through the link pathways. Hence, if there’s nothing to connect your internal content together, then Google and other search engines will not know it exists.
2. It Allows You To Have More Authoritative Content
If you’re using pillar content as part of your strategy, then an internal link is crucial because it will help search engines identify the site structure you’re aiming for. For example, you build a main piece of content that lists various information relevant to your site. From that post, you can then create multiple posts.
It’s easy to distinguish a pillar content from a human perspective, but not so much for search engines. You need to speak their language with your SEO signals, or they’re going to miss your content. When you have a main piece of content, it will send a signal to search engines that your content is essential.
3. It Provides A Better User Experience
Internal linking is for search engines and also for your site visitors. With these links, you give your site visitors an easier time on the page because they can navigate it easily. Users can quickly see more helpful content that will help them solve their problems. In turn, these links will benefit your user experience and boost your SEO due to the “dwell time” metrics.
When you have more users who stay on your page longer, it will reflect positively on your website. Furthermore, search engines are more user-focused now, so if they see that your website has good dwell times, they’re going to rank it higher.
It’s no secret that content is still the king when it comes to SEO, and it’s crucial to build high-quality copies. When it comes to high-quality content, remember that it’s not only about the information you provide but also about the helpful links you use to provide structure to search engines and make the user experience even better. Moreover, internal links can help build page authority, boost rankings, and improve web pages’ connections.
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