The Google My Business (GMB) listing supplements your business information found on the main search engine results pages (SERP) and Google Maps. By utilizing this platform, you can provide your prospective clients and interested customers with easy access to essential information about your business, such as your phone number, hours of operation, website, and directions. Best of all, you can use this platform for free.
Aside from using the SEO best practices, optimizing your GMB listing can help you stand out from your competitors and make your business seen. Follow the steps below to yield the best results:
1. Set up your account
The first step to enjoying the many benefits of having a well-optimized GMB listing is setting up your GMB account. To do this, login to the GMB platform, create a new location, and search for your business name. This will provide you with access to your account.
Remove or report duplicate locations on GMB to avoid confusing your audience and the search engine. Remember, never mark these duplicate locations as permanently closed.
2. Verify your listing
Verifying your business listing on GMB provides you with full control on the information that Google displays about your website, lets you ensure that your business information on the search engine is complete, consistent, and accurate, and gives only you—the business owner—the access to your GMB account.
Verifying your GMB listing can be done via mail, email, phone, or Search Console. If your business has more than ten locations, GMB offers the bulk verification feature for your convenience.
3. Optimize your listing
Optimize your GMB listing as soon as you have it verified. Make sure to prioritize the most basic information since these are the details that your prospects and customers will highly likely look for about your business. These include your business name, business description, opening hours, service areas, amenities, and website links. Don’t forget to add or update your cover photo and your store code if applicable.
4. Boost the online presence of your local landing pages
After creating your quality and well-optimized business listing on GMB, you may consider building local links to boost the presence of your local landing pages. Doing this will help you rank in your targeted local region.
You can build quality links for your local content pages by using directories or local publications. Directories are appropriate to be used to efficiently advertise your business with limited locations.
On the other hand, you may reach out to writers or publishers in your area and have them feature your business in an article linking back to your local page on their local publications. More often, journalists in your area will get interested to create a write-up about your business if you are holding a unique event.
Adding a verified and well-optimized business listing to Google My Business does wonders for your business. Just like professional SEO services, this allows you to attain top listing on the search engine results page. This provides your customers with accurate business information, helping you attain your ideal results.
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