Saying “Hey Google” is now a revolutionary way to seek information or particular action from the internet. Generally, voice search has become a trend because of the convenience it gives.
Why is it so convenient, you ask? Because people can now speak directly into their devices to ask for information rather than typing it.
When people ask for information in Google using voice search, they are speaking in a conversational manner. It is totally different from how they search by typing because they only use a few words for that. For this reason, SEO suffers because the usual keywords and phrases may not work in voice search.
Fortunately for you, we have listed down some tips on how you can improve your SEO, particularly local SEO in voice search, so that people near you can easily access your business information using voice search. Here are some of our tips:
Tip #1: Think About User Intent
Like how you utilize keywords in written content, you also need to prioritize user intent in SEO for voice search. You need to think like your customers so that you can add words to your content that they will most likely use. You can do this by thinking about the frequently asked questions related to what your business is offering.
After collating the questions, ensure that you provide clear and relevant answers so that Google can index your website easily. Your goal is to create content that can be the answer voice search will provide to users, so that you can be on the top search results.
Tip #2: Utilize Schema Metadata
If you are not familiar with schema, it is a tool that you can use for your website so that search engines can easily understand your website’s content. It is instrumental in boosting SEO since it can describe your website and its uses. Schema can make your life easier in recognizing what phrases are appropriate for your SEO voice search.
Tip #3: Use Long-Tail Keywords
The manner of how people search through typing and speaking are different. With voice search, it is ideal to use long-tail keywords rather than short-tail ones. Long-tail keywords are more applicable for voice search because it is more in line with the way people talk. When people use voice search for queries, they use long phrases and complete sentences, so long-tail keywords are more appropriate.
Tip #4: Always Update Your Google My Business Listing
Updating your Google My Business listing is essential both for regular and voice search. The more your business information is complete, the more your site will become relevant to users. The more it becomes relevant, the more chances you can have the top search results, making it easier for voice search apps to find.
Tip #5: Make Use of Google Ads’ Location Extensions
When you use Google Ads’ location extension, it will allow you to display your business and contact information alongside your ads. If this is the case, users who will utilize “near me” voice searches can easily find you.
Voice search is an exceptional technological advancement that offers an infinite number of business opportunities. As a business owner, you must keep on improving your local SEO in line with voice search because people are always looking for convenience. Hopefully, these tips can help you improve your local SEO to leverage your content marketing strategies.
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