Voice search engine optimization (SEO) used to be the “future,” but now that it’s here, it’s here to stay. If this aspect of SEO is not yet a part of your digital marketing strategy, you’re going to miss out on a lot.
There are now plenty of businesses that are starting to see the value of voice SEO. While it involves the same principles as SEO as a whole, there are some adjustments that need to be made when tailoring your keyword research around voice search.
How can companies better target keywords when people are increasingly using voice search on their devices? Let’s find out.
Use Longer Keywords
When people do voice searches, they do it so in a way as if they’re talking to a real person. Defining the right keywords is about considering the way people speak; therefore, when optimizing for voice search, you need to target long-tail keywords that are question-based.
Use Your Previous Keyword Research
If you’re wondering where to start with your keyword research for voice search, the best thing to do is to use the previous research you’ve done for similar terms. It’s likely you have targeted some long-tail keywords in previous keyword optimization already, but you can optimize your content for voice search by including more question-based keywords.
It will also help to take your target keyword and use Google search suggestions to help you find question-based keywords that are likely to be used in a voice search.
For content that is optimized for voice search, keep a conversational style in mind. Conversational content isn’t new to digital marketing because this is the type of content that voice search results show to users. It’s also the type of content that an average adult will likely read.
Even if you’re in a professional industry that tends to lean towards specific search terms, your voice search keywords should be conversational. After all, showing up in voice search results means writing in a way your audience talks. Match their language and in case you’re using more complex vocabulary, you might want to consider hitting a better balance. Find a way to remain true to your brand voice while catering to your audience.
Have FAQ Pages
Besides creating content, a Frequently Asked Questions (FAQ) page will be extremely helpful. The questions you answer here are the type of questions users ask in voice searches, and you can use this chance to provide users with concise answers.
You don’t need to make several FAQ pages; in fact, one will do. A single page can already increase your chances of appearing in the voice search results that will enhance your site’s user experience and customer satisfaction.
Optimize for Featured Snippets
Featured snippets, also known as position zero, are the prime real estate that all websites are fighting for. These appear at the top of SERPs. To earn one of these coveted spots, you need to have user-friendly, mobile-responsive, informative content that is also optimized for voice search.
Optimize for Voice Search Assistants
Another thing you need to optimize for is voice assistants. Voice search with voice assistant will only provide users with one result, though. To do this, use long-tail and conversational keywords that answer questions. It will also help to place numbered lists to make them more readable.
Boost Your Sales Today
Keyword research with voice search in mind should now be a part of your marketing strategy. If you want to boost your sales, this is one of the surefire ways to do so. When you’re able to better cater to customers using voice tools to search for information, you’ll be tapping a portion of the market you couldn’t access before!
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