While traditional SEO is vital for businesses trying to reach out to their general audience online, local SEO is vital for any business that wants to be found by its local audience. After all, a small business’ first customers are usually the people that are immediately around them, and by capturing their attention, they can quickly get their business up and running!
That said, local SEO isn’t that straightforward to set up. There are a few key things you can do to improve your local SEO, let alone dominate it. So, if you’re here today looking for help to make the most out of your local SEO, here are some tips that you can follow:
1. Optimize Your Website for Local SEO
Make sure your website is optimized for local SEO. This means including your city and state in your site’s title tags, meta descriptions, and content. Doing so will allow local people to find you better, boosting your website’s rank significantly.
2. Claim Your Google My Business Listing
If you haven’t already, claim your Google My Business listing. This is a free listing that allows you to control how your business appears in Google search results.
3. Optimize Your Google My Business Listing
Once you’ve claimed your listing, take some time to optimize it. This includes adding photos, your business hours, and a description of your business.
4. Get Listed in Local Directories
In addition to your Google My Business listing, get your business listed in other local directories, specifically ones that are highly rated and many people use. This helps improve your visibility in search results.
5. Build Citations
Citations are mentions of your business online that include your name, address, and phone number. The more citations you have, the better your chances of ranking in search results.
6. Create Local Content
One way to stand out in local search results is to create local content. This could be blog posts about local events, guides to local attractions, or anything else that would be of interest to someone in your city or town.
7. Promote Your Business on Social Media
Make sure your business is active on social media. After all, millions of people use social media every day, from Facebook to Instagram, and there’s bound to be some of your customer base on said platforms. This helps you build up a presence online and can lead to more traffic to your website.
8. Use Local Keywords
When creating content for your website or social media, be sure to use local keywords. This could be the name of your city, town, or neighborhood. Including these keywords will help you rank higher in local search results.
By following these tips, you can dominate local SEO and make sure your business is visible to potential customers. But of course, there are still many things you can do to further improve your SEO. Everything from implementing voice SEO to creating a Google My Business profile can increase your online reach. This ensures that those looking for the products or services you’re offering can quickly find you and get in touch with you.
Voice SEO Pro offers a wide variety of services, from on-site optimization to link building, to help companies boost their online presence. If you are looking for the best SEO company in the US, work with us today!