SEO voice search is a popular way to access information, give commands, and purchase online. It is becoming more popular because it is quick and easy to use. People with disabilities also depend on voice search to access information and services.
Per research from Statista, voice search is a growing trend among internet users, increasing 48 percent per annum. As such, digital marketers should take advantage of this technology to ensure their website is visible in search results. Optimizing their website for voice search can improve their ranking in search results, reach their target audience more effectively, and provide a more inclusive website experience for all users.
You start leveraging SEO voice search in the following ways:
Do an Audit
A competitor voice search SEO analysis aims to see how your business stacks up against competitors when people use voice search. This will help your marketing team identify areas where you need to improve regarding voice search optimization.
You should test your business’ ranking in voice search on various smart devices. Since different devices use different ranking methods and search engines, your business’ ranking may vary depending on the device used.
You can achieve this by:
- Making a list of relevant searches you want to perform.
- Starting with the most critical and business-relevant searches.
- Considering searches for pages about products or services, information about your business, and key search terms within your industry or your location.
Remember, longer keywords work best for SEO voice search since customers have to speak naturally to activate the phrase during a query.
Reformat Existing Content According to the Audit Results
To optimize your content for voice search, you need to make sure you format your answers to key queries in a way that best matches the searcher’s intent. This will help you capture featured snippets, which are an important part of excelling in voice search.
Content formats that work well for SEO voice searches include:
- Ordered lists.
- Bullet points.
- Direct answers to questions.
Ensure the long-tail keyword answers the journalistic questions for better visibility:
And since 27 percent of the global population use voice searches on mobile devices, your company’s or brand’s website must be optimized for them. Otherwise, search engines will direct them straight to your competitors’ pages.
Update Your Google My Business Profile
Google My Business is incredibly useful for digital marketers who want to execute a successful voice search SEO strategy. This is because voice search is commonly used in local searches.
Suppose you want your business to appear in the valuable Google sidebar space. In that case, you need to provide accurate and compelling information about your business, including your website URL, opening hours, prices, accessibility provisions, and location(s).
Remember the six journalistic questions we discussed earlier? Filling in all your profile details will help Google present your information as a convenient answer to local voice search queries and surface your business. This is especially crucial for location-based searches using the “near me” phrase at the end of keywords.
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