Website design and branding are only half the battle when you want to promote your business online. You also need to be up to speed with the internet rules so that you can rank higher on the search engine. That primarily involves Search Engine Optimization (SEO), which refers to optimizing your website to reach netizens when they use search engines like Google and Bing. Today, SEO is a large component of any digital marketing and how most businesses reach their customers.
Many business owners simply buy SEO services, but they miss out on understanding what it can really do for their business. It can lead them to be detached from their customers and not be competitive enough online. Now, you might be wondering, “How do I optimize my website for SEO?” Here’s our guide for businesses:
Account for Both Off-Page and On-Page SEO
Firstly, we need to break down what SEO does and how it can be utilized in website design and digital marketing. SEO focuses on building website traffic, which means it helps to bring more users to your website. It will then also bring you more customers who will buy your products or services. However, even if you bring them to your website and practice SEO, there are still determining factors that can turn any browser into a valued customer.
Consider the two sides to using SEO to your website: establishing an on-page and off-page. On-page refers to the actual features on your website. It includes your main page and other sections of your website or the landing pages.
What is often taken into account for SEO is the quality of your online content. Well-written blog articles and high-quality entertainment videos are essential in optimizing for SEO and building web traffic for your website.
Off-page refers to the other online or offline tools that are not necessarily part of your website but correlate with your business. That can include your branding on social media or if you were featured in a YouTube influencer’s recent video. These factors also get your website noticed and will definitely rank higher in website traffic.
Visualizing and observing how your business is perceived on and off your website is the key to better-integrating SEO and reaching more online customers.
Conduct Analytics + Keywords Research
SEO is not only looking into the content posted but also how it stands out from the different websites out there. It looks at the relevance and uniqueness of your website to cater to the needs of any user who is surfing the internet. It also refers to the key analytics and its integration of relevant SEO keywords into your website.
Analytics refers to the data gathered on your website and how common users interact with your page. It could be in their patterns or how they perceive the content on your website. An example of this is looking into the data of your website on the Google Search Console. It can give you a better understanding of what attracts online visitors and what you need to need to improve.
SEO is also big on keyword research or finding relevant words to the products or services you offer. Integrating keywords smoothly into your website’s content gives you the opportunity to reach more customers. There are free keyword research tools that can help you get started.
SEO is only effective if businesses are well informed about how their website plays in the bigger online picture. Being familiar with the basics of SEO and its impact on digital marketing and your online presence can supply you with dedicated customers, even into new markets that you didn’t think you could reach.
Looking into expert SEO services for your website? We are here to innovate your SEO plans for your business further! Contact us today to learn more!