For people who own small businesses, marketing expenses are probably the item on the budget. If you are just starting, most of your capital goes towards your raw materials, your operations, and paying salaries of the people on your team. Often, the job of marketing falls on the owner and it is usually one of the last priorities which receives the least amount of resources.
If you want your business to grow, however, one of the fastest ways to do that is to advertise online. Many digital marketing companies can help you navigate through the highly technical world of search engine optimization, pay per click advertising, and social media. Fortunately, there are things that you can do on your own that do not require a lot of digital marketing experience.
You can increase the visibility of your business online and attract more customers by employing search engine optimization (SEO) tactics. SEO may sound intimidating for someone new to digital marketing. One of the basic SEO optimization tips is to fill your site with relevant content and keywords that search engines can use to find you. Simply put, when internet users type in search words like “flower shop” or “bike store,” you want search engines to find those words on your site and include you in the list of results.
If you want to utilize SEO to gain more exposure for your business, here are a few practical things you can try out:
Write about your business regularly
Blog posts are one of the best tools for SEO. Writing content about your business can give users insight into how your products can help solve their problems. You can write about the products themselves, but typically people are interested in insights, how-to guides, and thought pieces. Write regularly and lengthily. Search engines prefer newer content, so they are more likely to include you if your site was updated recently. Once they have found their way to your page, keep users interested and engaged for as long as possible. Blog articles should be 500 to 1000 words of high-quality content to sustain their attention.
Use keywords everywhere
While writing and publishing content is an excellent way to fill your site, you also need to incorporate keywords throughout your site. Keywords act like a homing device that makes your site attractive to search engines. Use them in your page title, your blog descriptions, and your page headers. Be careful to use these words sparingly, so they make sense and read naturally, otherwise, Google will notice the “keyword stuffing” and downgrade your ranking.
Label photos and videos appropriately
Another nifty SEO optimization tip is to incorporate keywords and label all the media files on your site with them. If you are uploading multimedia content to your site, make sure you identify them with appropriate keywords. Search engines will find these words in the code of your website and pick up on them as they look for relevant results.
Share your business on social media
Getting people to link to you on social media can get you new traffic. You can ask satisfied customers to link back to you or tag you to drive users back to your site. You can also share your blog posts and articles on your social media pages to get people to visit your page. Actively sharing on Facebook, LinkedIn, or Instagram can boost your visibility and lead people back to your main page.
SEO is a great way to improve awareness of your business, and many strategies do not require a lot of financial investment. Mostly, what you need to start optimizing your presence is making sure to fill your page with useful, purposeful content that will make it easy for search engines to find.
Are you looking for more SEO optimization tips? We offer affordable solutions for marketing that can help you optimize your site and promote your business online. Contact us today and see how we can boost your online presence.