Voice search technology is the future of marketing. If search engine optimization (SEO) led the way people use search engines today, voice search shapes how we improve the way we get search results. Users can simply mutter their queries through voice commands to get instant results. But how do voice search marketing campaigns become more successful and effective?
1. Consider Past Practices
Conducting keyword research, creating backlinks, and optimizing your site for search engines on mobile and desktop devices are essential in a traditional search optimization campaign. These are also critical elements to consider when conducting a voice search optimization campaign, but with a tweak.
Before conducting a voice search marketing campaign, consider your company stands, i.e., ranking search results. Marketers can pinpoint where a competitor ranks on Google voice search results.
2. Build a New Keyword List
SEO keyword research helps marketers develop a keyword list that helps them gain results on search engines. The exact keyword research is also essential to voice search optimization since you want a keyword that covers all the variations of search terms and makes sure your content is the most relevant to users.
To optimize voice search marketing campaigns, marketers must expand their keyword list. Suppose a voice search user uses the command, “Order me a pizza from that new pizza place in town.” Instead of using the keyword “pizza,” marketers should expand their keyword list to include the word “pizza,” as well as “order,” “that,” “new,” and “place,” ensuring that the ads show up in search results.
3. List Down Negative Keywords
Negative keywords work in traditional search engine optimization and are crucial for voice search optimization. The purpose of negative keywords is to refrain certain words from appearing in search results.
A pizza delivery company should avoid using keywords such as “delivery,” “free,” and “cheap.” This way, it will ensure that the company’s ads only appear in voice search engine results when voice search users use the phrase “Order me a pizza from that new pizza place.”
4. Review and Test the Strategy
Optimizing voice search marketing campaigns involve a lot of experimentation. Even if one has a strong drive, it will not work for everyone. Review your analytics and refine the strategy to search for a more successful one.
Marketers can conduct a Google search by simply speaking the word “pizza.” The move will give them an idea of whether their voice search strategy is on the right track. The most important part of this test is to review the voice search results page, look for your client’s ads, and perform a voice search.
A voice search optimization campaign may not gain as many search results as your company’s ads on traditional search engine optimization, but it’s a small price to pay to gain a larger market share.
5. Gather Results and Review Again
To ensure that your voice search marketing strategy works, you should always look for relevant keywords. Use Google’s Keyword Planner to identify trending and niche keywords that should focus on your voice search optimization campaign.
Consumers use voice search technology to search for products and services on their smartphones. A booming voice search marketing campaign focuses on the voice search user and their need. Therefore, brands that want to appeal to these consumers also have to focus on improving their content to resonate with them.
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