In today’s world, people don’t need to go to a car dealership or an autobody shop to learn about prices, the latest model, services, and more. These days, people can shop and compare services all through a mobile smart device. Your automotive services business needs to be there too.
In fact, on average, car buyers spend about 12 hours searching the Internet when looking to buy a vehicle. Since so much information and current vehicle inventory is online, some people even take months to research before buying a car. These days, about only 1.25 dealerships are visited in person before a new vehicle is purchased, so you want to make sure you are one of those dealerships. You’re SEO and online marketing strategy needs to be in effect and on point or your company won’t be found or visited.
The Internet currently is the #1 source for new vehicle research. This means, you need your information to be correct, updated, informative, and stand out. About 90% of people click on a link on the first page of Google in the search results, and this number drops down to 4.5% when you move to page two. There are about eight spots and three local map results on the first page of Google that your automotive business/dealership is competing for against your competitors, so your online SEO needs to be on point.