With all that said, your business needs to be found on Google, and you should be listed on Google My Business (GMB). What is Google My Business? It is a free business profile where you control the information about your business. Here, you can maintain accurate, up-to-date listings, hours, phone numbers, addresses, contact info, photos, customer reviews, and more. You can connect with customers across Google Search and Maps. You can respond to reviews. You can answer questions. You can post blogs, announcements, FAQ, media, and other important information.
In short, Google My Business allows you to engage with customers and potential customers on Google for free. With this profile, you’re giving people more ways to contact, interact, and engage with your business. When you manage this profile, you can see how customers connect and engage with your business profile through calls, clicks, bookings, reviews, and follows.