Backlinks exist to drive traffic to another website and provide additional information to readers. We know how best to incorporate them into your content. For instance, we publish links in the middle of your content, as they are far more valuable than those that manifest as a footer.
Through our custom outreach model, we rank your sites for the long-term and at scale.
If you’ve ever heard the term “You scratch my back and I’ll scratch yours,” the same principle applies to exchanging backlinks. In reality, this practice goes against Google’s Webmaster Guidelines. It tells the pioneering search engine that both links were acquired unnaturally and that the tactic can become abused.
As such, we know just when exchanging links can prove beneficial, so long as you keep the practice to a minimum. As much as possible, we limit link-exchanging on websites with similar content. As a rule of thumb, we always determine whether the link improves the quality of your content. If the answer is yes, we get right on it.