There’s no denying the importance of Search Engine Optimization (SEO) in today’s business landscape. As much as possible, individuals, companies, and organizations must optimize their websites and content pieces for SEO. By doing so, they’ll increase their online visibility and drive more traffic to their websites, translating into plenty of opportunities for them. But did you know that voice search has become such a gamechanger in the world of SEO today?
In this article, we will discuss the impact of voice search on SEO.
The impact of the global pandemic
Voice technology has been finding its way into our everyday life—from modern features like Siri and Alexa. In recent years, voice search has gradually taken grounds in the digital world, and more people are slowly utilizing it to look for information, products, and services online. This voice search trend has become apparent even before the pre-pandemic period.
Due to the global pandemic, people have been forced to stay in the comforts of their homes. For this reason, they have nothing else to do but get hooked online. Even in businesses, they now use digital platforms to transact and conduct business, and this is when voice search has become more apparent than ever.
The rise of voice search
As mentioned, voice search has increasingly become popular. In 2021, we can expect 50 percent of all searches to be voice-activated. Furthermore, we will see this trend rise in the coming years, as people become more comfortable searching online using their voices instead of typing their query.
On top of this, statistics show that 30 percent of browsing sessions will occur without a screen by next year. Along with this is the fact that 55 percent of households are likely to own smart speaker devices by 2022. As such, these facts and figures say so much about the impact of voice search on SEO!
How voice search is utilized
There’s no doubt that voice search has transformed how we use the search function in the online world. In a written format, all it takes is to use keywords like words and phrases and type them in the search field. You will then be provided with related content or website in the Search Engine Results Pages (SERPs) environment.
Today, you can use voice search to look for information online. There’s no qualm in using long-tail keywords in voice search. For the most part, users launch voice search in a conversational manner, which means stating queries in a natural language.
The need to optimize for voice search
Given the rise of voice search and its impact on SEO, you must take the initiative to optimize your website and content as early as today. Be sure to start conducting keyword research used for voice search, incorporate natural language in your content, and optimize your website for this trend. With all these in place, you can get ahead of the competition and be prepared for future changes in SEO!
Here at Voice SEOPRO, our SEO marketing services endeavors to optimize business listings, increase online visibility, gain more website traffic, improve conversions, drive more revenue, and increase brand awareness. If you’re looking to drive more revenue and boost your profit through voice SEO, take advantage of our digital platform!
At this point, we’ve covered the impact of voice search on SEO in the coming years. Be sure to consider all the valuable information discussed above so that you won’t fall far behind your competitors. Ultimately, it’s best to work with an SEO company that can optimize your business website and content for voice search!
We provide SEO services like on-site optimization, quality link building, and weekly content with voice search optimization solutions. If you’re looking to incorporate voice SEO, sign up with us today for our SEO platform and take advantage of affordable plans!