Do you want your website to be ready for voice search by 2022? If so, you’ve come to the right place! Consumers use voice-activated devices worldwide to locate items, learn about companies, and receive answers to all of their pressing questions.
There is a lot to consider when establishing a voice search strategy. Let’s look at a few techniques as you prepare your eCommerce site for the age of voice search.
Here are some ideas for optimizing your website for voice search in 2022:
1. Embrace Conversational Search Phrases
Did you know that voice search queries don’t have to follow a basic pattern? Many people don’t realize they can be written in complete sentences. As a result, many studies are being conducted to understand this ever-changing landscape.
According to a study conducted by Google in 2016, 16 percent of all queries are made in full sentences. While this may not appear to be a large amount, it is much more than the 8 percent of similar queries asked in 2015.
In other words, voice search queries are moving toward a more conversational style, making it vital for you to monitor your audience’s questions.
2. Optimize for Long-Tail Queries
One of the best strategies for optimizing voice search is adding long-tail keywords to your SEO strategy. While these keywords may take longer to dominate on Google, they do have the potential to bring in a lot of traffic the more they’re used. However, long-tail keywords may be your most valuable asset when it comes to voice search.
3. Make Sure Your Content Is Mobile-Friendly
Thanks to the rise of voice search, content no longer needs to be optimized for a specific device, like a desktop or laptop. Instead, content should be optimized for the device that’s used the most. You can experience a more than 3,000 percent increase in voice search on a mobile device, thus making it more critical than ever to optimize your content for mobile searches.
4. Tune into the Frequency of Search Queries
Just like the rest of the Google algorithms, the voice search algorithm is constantly changing, which means that performance may be different in a few years than it is now. Determining how frequently a voice search query is made will help you optimize your content for voice search.
5. Prepare for Long-Form Content
All of your content should be long-form, not always short and sweet. Consumers are searching for long-form content, and that’s what you should be providing for them.
To accomplish this, you must create long-form landing pages. Additionally, you’re going to have to pay attention to longer title tags, meta descriptions, and even the content itself.
6. Develop a Multi-Channel Strategy
The only way you’ll be able to crush it in the age of voice search is by developing an all-encompassing multi-channel marketing strategy. This way, you’ll be able to reach your audience on their preferred device, which means that you’ll be able to optimize your content for voice search.
We recommend creating a content calendar to ensure you’re publishing on all of your channels at the correct times. You should also consider hiring a dedicated SEO manager to handle your company’s SEO efforts.
The rapid rise of voice search has already begun to change the world of SEO, and business owners all around the world realize that they need to pivot to keep up with the ever-changing landscape.
For example, you may listen to your consumers’ questions, focus on long-form content, and personalize information for each user. If you’re ready to get your company’s website prepared for the age of voice search, get in touch with us today. We’ll help you develop a content marketing strategy that will help your business achieve long-term success.
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