Trends come and go, but the changing landscape of SEO says otherwise. Voice search seemed like a fad, but it’s time to embrace the inevitable—it’s now become a vital part of SEO strategic campaigns. You’ll need to prepare your business, especially since Google Assistant, Siri, and even Alexa are taking over the market.
Your intended audiences now rely on this digital assistance for search queries, which allows them to avoid the cumbersome task of typing. They can merely ask a question, and their respective assistants will begin the search for them.
When it comes to your SEO campaigns, keep in mind that changes will be occurring. Here’s how you can remain ahead of the competition:
Tip #1: Invest more in your local SEO
Users mostly lookup business information. They could be looking for the best places to eat sushi or perhaps reputable plumbing companies near them. If you’re a local business owner, it’s important to begin investing more into your local SEO efforts.
To begin, make sure that your Google My Business page is updated regularly. This should contain your address, contact information, and operating hours, which can change depending on the current circumstances. You need to make sure that prospects only get accurate information, especially when they’re looking for online reviews—anything less will mean missing out on business opportunities.
Tip #2: Optimize your website for mobile
As previously mentioned, voice searches mostly come from mobile devices. This is a telltale sign of investing in mobile optimization, as you’ll want your website to be easily accessible for prospective customers. This means structuring your pages accordingly, especially when it comes to the information listed on the pages. Make sure to focus on the following elements:
Your customers must be able to scan content with ease, and incorporating the elements above can quickly bring more value to their experiences.
Tip #3: Focus on site speed
Apart from investing more in local SEO and improving your website’s mobile-friendly content, you also need to consider your website’s speed. Your users must be able to load content with ease, as anything less will encourage them to bounce back. Too high of a bounce rate can affect your rankings, so make sure that your pages load within a second. Keep in mind that your users will likely be on the go, which means that they won’t have much time to wait—they can quickly move on to the next business, especially if they can offer better site speed.
Golden tip: Consider using Google’s Mobile-Friendly Test and Google’s PageSpeed Insights to test your current website speed.
The Bottom Line
The world is rapidly changing, which is why the realm of SEO never stops shifting. The digital landscape is only the beginning of the revolution, which is why it’s important to embrace change as soon as you can. Disruptions will become a norm, especially in the industry of business. It can be rather daunting, but the opportunities presented are endless. So long as you embrace change, success will follow.
To learn more about voice search, allow Voice SEOPRO to help. We offer you a powerful platform that helps you keep your business information up to date, SEO campaigns consistent, and content strategies compelling. Sign up today!