In one of our previous articles, we’ve already talked about voice technology and the impact of voice assistants on search marketing. And given how important it is in today’s modern society, we thought it would be useful to really zoom in on the effect that voice searches will have on businesses.
One particularly vital part of it all is the way voice searches will completely transform how businesses approach optimizing their content for search engines. If this is something that you’re interested in, read on as we break down how voice search will change the game when it comes to SEO.
Pivoting to Natural Language
There will be an evident shift to conversational or natural language in the coming future. This is because voice technology and searches are built to use everyday language so that users can give commands as if they were speaking to an actual person. To keep up with this, you’ll need to incorporate more casual or conversational language in the content on your website.
Aside from using natural language, you’ll also want to incorporate the concept of intent into your content strategy. Because of the way voice tech works, you’ll need to frame your content in a way that assists the searches made via voice and lead it to your content. This is easier said than done, but it can only be accomplished through rigorous keyword research, specifically long-tail keywords.
Rise of Long-tail Keywords
So, what are long-tail keywords? To put it simply, they are keywords that are grouped together to make a phrase. This is different from typical SEO keywords, as these keyword searches are significantly longer. They usually come in question form like “where is the nearest furniture store?” or statements like “best time of the day to take a nap.”
To optimize your content for voice searches, you’ll need to seamlessly integrate these keywords into your website, and one of the best ways to do this is to add the keywords in headlines. Doing this will help make your content more shareable and make it infinitely easier to find using voice searches. However, you have to make sure that the content isn’t forced. Just like other uses of keywords in SEO, forcing keywords into content will do you more harm than good.
Prevalence of Question-Related Searches
Lastly, you’ll need to take question-related searches into account when creating content to optimize your website. More and more people’s searches will include words like “who,” “what,” “where,” “when,” and “why.” Now, it may seem difficult to naturally integrate this into your content, but it’s honestly a lot easier than you may think.
One of the best ways to do this is to make use of frequently asked questions or FAQs. Pick out the most searched questions and create content that’s geared towards answering those questions. This can be in the form of blog posts, social media posts, or even your website’s copy.
We hope this article proves to be useful when it comes to preparing your business or organization for the future. The rise of voice technology is all but imminent, so it’s best to prepare for this change sooner rather than later. The information listed in this article will be enough to help you lay down the groundwork for voice search optimization to help you adapt in the long run.
If you’re looking to take full advantage of this technology, then you’ve come to the right place. Voice SEOPRO provides voice search optimization services that will help you get the most out of voice searches, as we use different strategies that range from on-site optimization to content with voice-focused solutions. Sign up with us today to take full advantage of our services!