Voice search optimization refers to optimizing pages to appear in voice searches on Google and other search engines. Optimizing for voice search means upgrading and streamlining for how people do voice searches. In general, it allows you to have your pages read out loud by a voice search device.
Voice search optimization and search engine optimization (SEO) take things like keyword research to new levels. Keyword research is already essential to a website’s SEO, but when it is used in voice search optimization, it is a whole new ballgame.
How to Implement Voice Search Optimization
1. Create Easy-to-Read and Understand Content
There’s no secret that creating content that’s easy for users to understand is vital for SEO. This is even more important for voice search optimization since the content you have on your site needs to flow smoothly with the words that Google says out loud.
When the content isn’t easy to understand, people will get frustrated with trying to process what they’re hearing. This makes them less likely to keep using voice search, which is the last thing you want.
2. Optimize for Long-Tail Keywords
Optimizing for keywords is something every site owner should do, but it’s even more important for voice search optimization. Long-tail keywords are used most often in voice searches.
Google will deliver different results for different questions that it hears. If you want to make sure your site ranks highly in voice searches, optimize for the long-tail keywords.
3. Use Pronouns and Verb Tenses
Using pronouns in your content will help Google know the topic of your content. It will also make your content more natural for voice search optimization.
When Google uses pronouns in voice search, it’s more natural for your page to use them. Make sure you use the same verb tense that Google uses.
4. Create Content that Plugs into What You’re Saying
Including as many keywords in your content as you can while still making sense is also essential. If you’re referencing a particular keyword, there’s a good chance that people searching for that keyword will use voice search on Google to do it.
5. Build a Knowledge Graph
A knowledge graph can make a huge difference in your website’s ability to rank well in voice searches. When a user is looking for a specific product brand, they can simply say the brand’s name and have Google tell them if they have it.
If you want your website to appear in this result, you’ll need a knowledge graph. Knowing what a knowledge graph is, what one looks like, and how to build one is a real asset for voice search optimization.
6. Optimize Your Site for Search Intent
Search intent refers to the reason that a user is performing a search. Are they looking for a specific page online, or are they looking for a page similar to another page on your site?
It’s not enough for you to optimize for keywords; you also need to optimize for search intent. This is where we get into the territory of use cases.
Voice search optimization is a whole new ballgame, and it’s totally worth doing. If you want to take your website to the next level, you’ll need to start doing voice search optimization. It’s the only way to be seen in the future of search.
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