Since the dawn of voice search back in 2013, when Google first initiated it, the way people looked for answers and purchased products or services online has continued to become modernized. Using SEO transformed because of Google’s voice search functionality, making it easy and convenient for people who want instant results.
At present, using voice search with SEO has continued to pave the way for individuals, businesses, and brands because it serves as an effective marketing tool. It has improved how people benefit from an online search and reformed consumer behavior to lean on brands that offer better accessibility.
Voice search requests offer different results than regular search requests, yet both methods require applying SEO’s best practices to work correctly. To help you determine the right keywords for utilizing voice search for your business, keep reading below.
Establish Meaning Behind Queries
You can expect consumers who are new to online searches to start their inquiries with what, who, and how. This can also apply to their need to compare brands that can offer better products or services.
If you’re creating content to optimize voice search, make sure to retain keywords that make sense and make your website follow a structure to provide the appropriate answers. One way to find out the general phrases people use when looking for things on search engines is by using Google Analytics.
Apply Complete and Long-Tail Keywords
Voice search has continued to become more advanced and seamless through the years, transforming the need for keywords used in conversations. Applying long-tail keywords or phrases used in online searches often appears to have a greater word count—so take note of such changes as well.
Besides, voice-based searches are longer than text-based searches because it will take users more time to type their concerns more than speaking it out loud. You can expect people to use voice search as if they’re conversing with someone, needing them to be more precise and interrogative with their terms.
Take Advantage of Local SEO
Users who are focused on local SEO will prefer to include “near me” after each online query, primarily when they find themselves in a different location and want to explore shops and sights nearby. Questions that include directional points can be formed into local search results to improve your profit for the products or services you’re offering in a particular area.
It’s also essential to provide your address and the exact location on Google Maps, including any available landmarks near you, contact number, and opening hours. Adding a short description can also help inform consumers of your available products or services at a glance!
Use Convincing Terms to Take Action
Most of the time, users tend to utilize voice search when prepared to do the action. They can be busy doing other things yet still have time to initiate a voice search to help them multitask. Through SEO services, you can form your website around action words to acquire more chances of leading users to your call-to-action.
You can use keywords like “order now,” “buy now,” and “call now,” to name a few. Terms that can prompt consumers to take action offer more significant opportunities for your website to appear on search engine results and improve your online ranking in the long run.
As the need for voice search continues to increase, the way users utilize online search will become more demanding. That’s why it would help your business to optimize your website for voice search through the help of the best SEO companies so you can outrun your competitors and maintain a good lead.
Are you looking for local SEO services in the US to help your online business gain more customers? Voice SEOPro is dedicated to assisting clients by providing on-site optimization, outreach link building, and content strategy, all to provide the best voice-focused SEO solution. Sign up today to experience the power that well-placed SEO strategies can bring you!