Being a business owner requires you to constantly improve your workplace operations, how you market your brand, and how to expand your audience reach. After a few marketing campaigns, you’re probably aware of the benefits search engine optimization provides to companies. 

Basically, search engine optimization (SEO) is a marketing technique that allows your company to improve its online visibility and rank on search engines. You can achieve this by creating relevant and high-quality content containing specific keywords that fit the nature of your business.

If done right, consumers will find your brand on the first page and as one of the top results in search engine websites, prompting clicks and visits to your company’s site. 

However, another branch of SEO is emerging, and it’s something you shouldn’t ignore. In the past few years, there has been a steady increase of users who utilize voice search tools, specifically voice assistants like Google, Alexa, and Siri. Because of that, voice SEO emerged, making it another area businesses need to focus on to improve their standing in voice search results. 

Are you curious about what voice SEO is and how it’s slowly taking over the digital landscape? Keep reading. Here’s everything you need to know about the growth of voice SEO.

Everyone is Starting to Use Voice Search 

Previously, voice search tools and assistants were the technology solutions for visually and physically impaired patients. People with specific disabilities would use their voice to search for the things they need on the internet and to operate their devices. 

However, the growth of voice search and assistants didn’t end there as a strong number of users decided to give their fingers a break and utilize voice command searches. Because of this, digital and tech companies developed AI-powered virtual and voice assistants, such as Alexa, Siri, and Google, who not only help you navigate the web but choose the top results for you.

Businesses are Finally On-Board with Voice Search

Voice assistants are being used more than ever, allowing our hands to do other things while using our voice to search for answers. Thus, businesses are finding ways to optimize their site for voice search, seeing as the results for voice searches only show a limited amount, usually those in the top ranks.

Since busy people often use this mechanism, they won’t have time to browse through the results themselves. Instead, they rely on the algorithm and search results provided by their voice assistants. 

According to research, 20-30% of mobile searches are made by voice and continually growing in-home and office segments. This information alone should push your business to optimize your SEO for both voice and keyword searches to achieve excellent marketing strategy results. 

The Bottom Line: Voice SEO Will Continue to Grow, and You Should Let Your Business Grow With It

Understandably, technological and digital advancements can often be hard to keep up with. However, heavy developments such as voice SEO is something your business shouldn’t sleep on as it continues to rise and take over the digital landscape.

If you want to improve your online visibility, search engine rankings, and enhance your local SEO, consider improving your SEO techniques and incorporating voice search optimization in your strategy.

Are You Looking for SEO Services?

For some business owners, Voice SEO can be tricky. Thankfully, Voice SEO Pro can help you by providing effective voice-focused SEO solutions. Our SEO services help clients keep their business information and data updated and consistent on various online platforms. We also offer on-site optimization, quality link building, and content strategies for maximum business growth. Sign up for our services today!