Technology has brought forth so many surprises as everything becomes more convenient with time. Some people don’t even have to get up and walk to their desk just to type in a question to a boxed desktop computer anymore, thanks to smartphones. And now, people don’t have to type either.
Voice-enabled search has greatly made life easier for so many people. Everyone can quickly ask Siri, Google, Alexa, and more about what they want to buy and where they want to go. As great as it is for consumers, businesses should also recognize the opportunities that they are given.
Voice search is a special feature that you can use in order to increase website traffic from Google and other search engines. If you’re wondering how you can capitalize on Voice SEO and increase your business’s visibility, here are a couple of ways on how you can do that:
Check What Visitors Are Using
To increase your site visitors, take into consideration what they’re using. Voice search is available on a variety of devices and operating systems, all of which are very different from one another. Your company’s website analytics should show the stats of what device your visitors are using the most.
This isn’t to say that you should only optimize your website for iPhone users on Apple. It’s much more ideal to appeal to all voice search users no matter the gadget or program. But if that’s what most of your site visitors are, learn to prioritize how and who you’re optimizing the website for.
Curate AMP Web Pages
AMP, short for Accelerate Mobile Pages, can be extremely appealing for anyone on their phone. These incredibly mobile-friendly web pages are simplified in nature, which makes them have the quickest load speed out of all.
Voice search is something that consumers use because they don’t have the luxury or patience to wait. Time is of the essence, so it’s important to have lightweight pages and content that will immediately show up after someone speaks up and has a query.
Appeal to People’s Inquiries
People use voice search as if they have a conversation with a friend, which means everything is more lax and semantic. They ask a complete question instead of just the common keyword phrases when typing into a search engine’s browser.
Learn to make your content answer as a response. Make the algorithm recognize the helpful information your site can provide. This means having blog content and headers that can directly answer the question that a person may ask.
Capitalize with Your Location
As your business focuses on making your website content answer the vocal inquiries a potential site visitor may have, do not forget to capitalize on your location. Much like regular SEO, Google’s algorithm takes the location into account when showing results to a voice search.
Plus, consumers themselves often ask a question while indicating their location. They search for open restaurants or repair services in their area to narrow down the results. Be sure to squeeze through by including your location on the site and its content.
Following this short guide should help your business site gain better traffic from Google and other search engines. Voice search seems like it’s here to stay and that it will only continue to improve even more in the future. Take advantage of that today.
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